Would you like your customers to be loyal to you?

The relationship between retailers and customers in modern selling is becoming increasingly complex. To motivate your customers to do their shopping at your stores, FILOS is offering you a Loyalty System which monitors the activities of your customers. The FIT Loyalty Server enables the issue of Club Cards, monitoring of turnover, and prize-giving to the most loyal customers, depending on how much they spend in your store. The Club Card can also serve as an internal credit card.(for example, the KONZUM Card).
Issuing Club Cards (Loyalty Cards) for use throughout your shopping chain, you motivate costumers to be loyal to you and introduce new elements in sales which make your stores more attractive to present customers and attract new ones!
FILOS's F-POS 3.6 SX+ programme have in-built support for purchases made and paid by Loyalty Cards. Data management and report review is built in to the FILOS MP.X G32 BackOffice programme.


1. Way of Issue and Data Exchange Time

Loyalty Cards (hereinafter: the CARD) are issued at the Reception Desk to Customers at their request. Data on the Customer and initial status are entered on the CARD at the time of issue. The CARD enables the Customer to take advantage of the incentives determined by the proprietor of the sales outlet or by some other authorized person (hereinafter: the ISSUER).
The CARD is fully functional immediately on issue for purchases at the point of issue, and in other outlets, depending on the type of networking, in a term of 10 sec by way of the ROUTER link, or in a term of 2 hours in the case of a MODEM link.. The same holds for data exchange on CARDS issued previously in the event of changes in data and CARD status.


2. Customer Data Storage

Data on the Customer that is stored and can be perused and changed is as follows:
  • the Customer's code and CARD number (given automatically at time of issue)
  • Forename and Surname
  • Address
  • Phone/fax
  • e-mail (if the Customer wishes to receive electronic notifications and catalogues)
  • Customer status: approved/banned
  • Customer category: A, B, C, D... (ranking of the Customer according to ISSUER criteria)
  • Discounts or codes for special action sales approved for the particular Customer
  • Total purchases value
  • Total number of points (point allocation and how they are accumulated set by the Issuer)
  • Current points balance
  • Total points utilized by the Customer
  • Total amount (value) of discounts availed of by the Customer
  • Customer's total outstanding amount owed (if the CARD also serves as an internal credit card) per modes of payment
  • Most recent date and time of purchase
  • Total number of items bought by the Customer
  • Average value of items purchased
  • Data on the Customer's most expensive purchase
  • NOTE: additional data storage on request - to a maximum of 1 024 characters
NOTE: additional data storage on request - to a maximum of 1 024 characters

Optionally, in addition to the above data:
  • Customer's picture in 300x300 pixels resolution
  • PIN for activating the CARD (if foreseen)



3. Along with the Customer data, data which facilitates improved monitoring of the Customer's activities at the ISSUER's retail outlets is also stored. The type of data is as follows:
  • Gifts collected by the Customer
  • 10 of the most expensive items purchased by the Customer - per receipt
  • 10 of the most highly represented/purchased sales items bought by the Customer

In the event that the CARD also serves for payment of merchandise that is billed later, the following Customer data is also stored:
  • consolidated invoices sent to the Customer for payment (number, date, amount, term for payment, period to which the invoice refers)
  • status of paid and unpaid invoices
  • status of outstanding collectibles that have not been paid on time
  • status of outstanding collectibles that have exceeded term of payment



4. Gifts in Stock and Value in Points

Stocks of gifts are kept separately. Each gift has its points value, and the Customer can make his/her own selection of gifts according to the number of points he/she has accumulated. Gifts are collected at the Reception Desk and records on them are kept there; along with the gift the Customer is issued a receipt and a report on the points status on his CARD. As an option, the Customer may be issued with a report on the total status of his/her CARD.
Keeping evidence on gift stocks and the number of gifts handed out to Customers is essential for the payment of tax pursuant to the Law.



5. CARDS that also serve as a means of payment

If the CARD also serves as a means of payment, each CARD owner is issued with a consolidated invoice for the period specified by the ISSUER.
Each consolidated invoice can also be paid at the cash register when purchases are being made, as well as at the bank. Consolidated invoices paid in this way are registered and automatically stamped as paid.
Consolidated invoices paid through the bank are stamped by hand as having been paid and this is shown in bank statements (also in ZAP statements in Croatia).


6. Reports and Customer Monitoring

The following reports are available for setting the category and status of a Customer:
  • Total financial turnover
  • Total financial discounts availed of by the Customer
  • A review of the Customer's receipts
  • Report on how frequently the Customer makes purchases at retail outlets (at the level of the entire system in the event that the FILOS FIT Loyalty module is used)
  • Respect for due payment dates
  • Review of gifts that the Customer has collected


Reports in the following categories are also supported:
  • Review of total financial turnover per category
  • Review of buying frequency per category
All reports can be perused on screen or printed on paper.


7. What the Customer Does at the Cash Register

The Customer identified his/herself by producing his/her CARD at the cash register. The POS will automatically allow the Customer discounts, special discounts connected with special sales, special sales action articles and other benefits awarded to the Customer by the ISSUER. The discount allowed, the name of the special sales action which lead to a discount, and the status of points on his/her CARD are printed on the Customer's receipt.


  
Back

To the top